The operator's context problem.
A small founding team managing multi-channel distribution — on-premise, off-premise, direct-to-consumer, export, and e-commerce. Regulatory requirements varied by market. Pricing architecture spanned FOB to retail. Every brand had its own positioning, its own story, its own compliance rules.
They were using generic AI tools that forgot everything between sessions. Brand voice vanished. Industry regulations were hallucinated. Pricing models had to be re-explained every time. The AI was adding work, not removing it.