The founder's context problem.
A solo SaaS founder running product, engineering, sales, and support across four time zones. Context lived in Notion pages nobody read, Linear tickets with stale descriptions, Slack threads that scrolled past in hours, and a handful of Google Docs named "FINAL v3."
Every morning started the same way: 40 minutes of triage just to remember where things stood. Every handoff to a contractor required a wall of text. Every decision was bottlenecked by one person's memory.
— SaaS founder, Year 1