§ 01 The brief
The advisor's blank page.
Most travel advisors still start every proposal inside a blank Word document. They paste hotel links, re-type flight times, and manually calculate margins — then export to PDF and hope the formatting holds.
The real problem isn't the document. It's that the craft of itinerary design — the sequencing, the pacing, the surprise — gets buried under admin work that a system should handle.
“I used to spend weekends building proposals. Now I spend them scouting.”— Independent advisor, NYC